Trump's Magazine Leaves the Boardroom

TRUMP'S MAGAZINE CLOSED
BINN'S NICHE MEDIA TELLS THE DONALD TO LEAVE BOARDROOM

May 20, 2009

By Keith Kelly

DONALD Trump is not hav ing the best of weeks -- and it's only Wednesday.
After being reminded earlier this week that there are some who question his multibillion net worth, comes word that Jason Binn's Niche Media has pulled the plug on Trump's vanity mag.

Niche, which inherited The Donald's title as part of its acquisition of Ocean Drive Media in 2007, has been closing down a number of Ocean Drive titles since last July.

Trump's eponymous publication, which was aimed at affluent readers in major US markets, suffered from sagging ad sales during the recent recession. However, it was never a big money maker.

The magazine's publisher, Lauren Bogage of Niche Media, confirmed the magazine's death to media blog inVocus media yesterday.

On Monday, author Timothy O'Brien asked a New Jersey judge to throw out Trump's defamation lawsuit against his book, "Trump Nation: The Art of Being the Donald."

O'Brien's book questions Trump's net worth, pegging it at a fraction of the $4 billion to $6 billion that The Donald himself says he's worth.

Of course, The Donald acknowledges that even those calculations are subject to interpretation. At one point during a deposition in the case, Trump testified, "My net worth fluctuates, and it goes up and down with the markets and with attitudes and with feelings, even my own feelings."