Jason Binn gets selected for Advertising Hall of Achievement

USA TODAY

NOVEMBER 14, 2006

THE AMERICAN AD FEDERATION “SEVEN SUPERSTARS SELECTED FOR ADVERTISING HALL OF ACHIEVEMENT”
BY MEARA RANADIVE

Jason Binn, CEO Niche Media LLC

“The Challenge to create something new and desirable every month is the most exciting aspect of the job.”

Who or what inspires you in your professional life? I have always felt that you are only as good as your last launch or event. Keeping this in mind inspires me to continually generate new ideas for both.

What has been your greatest professional obstacle and how have you overcome it? The hardest obstacle thus far has been overcoming the challenges involved in taking a small business from one market and building an infrastructure viable to sustaining consistent growth. Learning to do that successfully has enabled us to continually create new magazines, while publishing 47 issues a year with a strong staff of editors, publishers and event marketing teams who can focus on city-specific content with a national reach while speaking directly to our luxury advertisers and consumers.

What gets you excited about your job? From ensuring that the packaging of each magazine captures the true essence of each market’s lifestyle, news and people to making sure that events we throw are truly representative of our brand, the challenge to create something new and desirable every month is the most exciting aspect of the job. Finally when taking a step back and seeing how each issue and event has inspired that community, we are rewarded with the fruits of our labor.

What can we do to make advertising more attractive to young people just entering the working world? In order to attract a future generation of talented professionals we should provide meaningful mentorship programs and continue to create opportunities that allow young people to grow and develop within the industry.

In your opinion, what is the biggest challenge facing the advertising industry today? With all of the options available to advertisers today, the biggest challenge is sorting through the clutter and finding the most effective way to target consumers and activate sales in a strategic controlled way.